BRATTLEBORO VT has a few blocks downtown dedicated to Sunday-Driver tourists. They have bookshops, two LP shops, cafes (Amy's Bakery is delicious), printed mugs and sweat-shirts with, hurray, post-card racks! "Galanes Vermont Shop" ( http://galanesvtshop.com ) carries post-cards from two micro-businesses:
MAYER PHOTO GRAPHICS
"Thirty years ago, photographer and Austrian born, Alois Mayer was taken with the natural scenic beauty of the Green Mountain state... Vermont's very lifestyle can be sampled through these images captured and assembled in book and calendar format. "
VERMONT ILLUSTRATING
"Vermont Illustrating, LLC is a family owned business which has been distributing postcards and souvenirs throughout Vermont & the Adirondack New York regions for the past 5 years."
Vermont Illustrating
(A) is not Vermont but New Hampshire
(B) employs non-Vermont photographers ( who themselves have sophisticated websites)
(C) off-shores their contracts to Italy.
Neither of their websites mention postcards!
Compared side-by-side, the differences between their websites tell us a lot:
vermontillustrating.com has technical problems, such as a 10Meg thumbnail on the front page. They hide their mailing address. They don't let us order. With their mention of New York business, they are obviously B2B, business to business.
vermont2you.com has a clear story, consistent branding, and easy ordering, obviously B2C, business to consumer. Their business address is upstate VT.
